Lead Generation

Our core business is lead generation strategies, online and offline. We specialize at finding your business new clients, staff, business partners and increasing and mining your prospect database. IOI Marketing Group is a leader in direct marketing, direct mail and direct response advertising. We have experience working for clients offline generating leads for small, medium and large companies in the building services and finance industries.

Training Your Sales Staff

How would you like to increase the productivity of your sales team? Increase the energy level of your sales team, learn how to attract *star* sales people, have us train your new and existing sales people in direct marketing techniques to increase sales and decrease cost to generate sales.

Generating More Business

Finding more quality leads is hard work in any market conditions, it takes perseverance, energy and strong will power. We take been down the beaten sales path before and know what it takes to consistently generate leads. What were the stage, needs or financial situation of your business we can find a low cost/return on investment solutions for you. Finding, recruiting and motivating sales staff is tough however we can help you generate leads using online marketing and sales strategies.

Have us work with your sales, marketing and promotion teams using cutting edge performance change techniques including Neuro Linguistic Programming conduct by a qualified practitioner. Make rapid changes, blast through cold call reluctance, revitalize motivation and achieve exponential sales results.

Increasing Your Database

Most SME's overlook the huge profit potential of their database for generating new sales and repeat business. Gain addition sales, profit from up sells, cross sells and repeat business at the back end of your sales funnel all by enhancing the sales performance of your customer database. Large Corporations often do now fully enhance the power of their large customer databases due to infrastructure issues. We will you tap into the power of your database by increase the leverage of your database by forming a database building and profit building strategy. There is an old staying in marketing it is ten times cheaper to sell to a repeat customer than it is to a new customer. By increasing the ability of your business to capture and manage information in your database we can help you generate massive windfall profits.

Calculating Costs of Increasing Your Marketing Programs

We believe direct marketing can benefit almost any business. We can use our experience to test and figure out the best action plan for launching a direct marketing campaign quickly and easily. We have years of previous experience in direct marketing which means that we know how it works.

Research done by Harvard University states that the average miss hire costs a business $1 000 000 when factoring in $$$ in wages, training and lost opportunity. A lot of business have to constantly re hire new people for their direct marketing positions in commission only and retainer positions. We can help figure out the right marketing strategies and wages to attract people to stay longer at your company.

We understand the metrics of direct marketing campaigns and can apply them in your business by testing them. How many prospects do you have to approach to get a lead, how many leads turn into sales, what is the profit margin on each sales, how many sales does the average direct marketing representative generate per week, what is the return on investment compared to current marketing campaigns and how long from commerce the program to earning money (concept to cash ratio).